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Die! Die! Die! - How Ye

Music Video

Wiki

Synopsis

A man lies beneath a tree in an Auckland park as the song builds from a restrained guitar-led opening into an impassioned declaration of love. The peaceful setting soon turns surreal: figures begin dropping from the branches, with the edits cutting away just before they hit the ground. The escalating chaos gives way to colorful, frantic animation filled with clip-art imagery. The video closes on a poised dancer performing in a stylized, Warhol-esque sequence, adding an unexpected moment of elegance to the absurdity.

Factoids & Trivia

  • "HowYe" appears on Die! Die! Die!'s 2010 album *Form* and was documented as a three-minute music video released in 2010.
  • The outdoor scenes were filmed at Cornwall Park and Point Erin Park in Auckland, New Zealand.
  • The video combines live-action footage with deliberately abrupt editing, colorful animation, and a separate dance passage rather than following a conventional performance or narrative format.
  • The dancer is Benny Ord, who previously performed with the Royal New Zealand Ballet.
  • The visual concept was noted for its unusually free-form combination of falling bodies, graphic animation, and stylized dance.
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