Synopsis

A seemingly tender romance unfolds through hazy black-and-white images as Jackson and his lover enjoy an eccentric series of intimate moments, from watching zebras on television to sharing champagne and sushi in unlikely settings. The story shifts when an apparent accident and a series of suspicious events disturb the idyll. As the couple's relationship is reframed through fragmented memories, Jackson's character moves between lover, anti-hero and possible victim. The video deliberately leaves the truth uncertain, presenting love as an unreliable recollection rather than a straightforward narrative.

Factoids & Trivia

• "Memory" appears on Glow, Jackson and His Computerband's second album, released by Warp in 2013. The video arrived in 2014.

• The video was shot in black and white on 16mm film, giving its romantic scenes a soft, weathered and dreamlike texture.

• Jackson appears on camera in the video. It was reportedly the first music video in which he performed as an onscreen character.

• The production was handled by Iconoclast, with Arnaud Potier serving as director of photography and Roman Pichon Herrera as producer.

• The narrative has been described as an unreliable love story: its central romance seems increasingly shaped by distorted memory, with the apparent hero becoming morally ambiguous as the video progresses.

• So Me specifically wanted to make a video for "Memory" after responding to the track's unusually organic and timeless quality. He viewed it less as a conventional electronic track than as a genuine pop song with a classic melodic sensibility.

• The video's strange romantic imagery includes watching zebras on television, drinking champagne in a car wash and eating sushi from a man's torso. These details make the relationship feel both affectionate and artificial, reinforcing the video's uncertainty about what is real.