Synopsis
Ours' "Live Again" is presented as an intense, performance-centered video that matches the song's themes of hurt, memory, and recovery. Jimmy Gnecco and the band are shown in a dark, atmospheric setting, with the visual treatment emphasizing close-ups, dramatic lighting, and the emotional force of the performance. Rather than following a conventional narrative, the clip works as a portrait of inner turmoil gradually pushing toward release, reflecting the song's plea to forgive, heal, and live again.
Factoids & Trivia
- "Live Again" appears on Ours' 2008 album "Mercy... Dancing for the Death of an Imaginary Enemy," produced by Rick Rubin.
- The song was written by Jimmy Gnecco, whose vocal performance moves from restrained passages to powerful, high-register climaxes.
- The official video was uploaded to YouTube on December 2, 2008.
- A later HD presentation of the clip notes that it was upconverted from standard definition, meaning the sharper version does not represent the original shooting format.
- The video was produced under the Loaded Barrel Studios banner.
- "Live Again" was named Best Music Video at the 2008 Rosie Awards, where the production was associated with Intraxx.