Synopsis

Elliphant and Ras Fraser Jr. bring "Music Is Life" to the streets of Jamaica, where the song becomes the soundtrack to a bright, communal celebration. The video moves through colorful outdoor scenes, dancing, local residents, and lively neighborhood gatherings, emphasizing the track's upbeat blend of pop, reggae, and dancehall energy. Rather than following a conventional storyline, it captures the atmosphere of a spontaneous street party and presents music as a shared source of joy and connection.

Factoids & Trivia

• "Music Is Life" features Jamaican roots and reggae artist Ras Fraser Jr., giving the track and video a direct connection to Jamaica's musical culture.

• The song was recorded between Sweden and Jamaica, reflecting Elliphant's Scandinavian background and the track's Caribbean influence.

• The video accompanied Elliphant's first official U.S. single and arrived as she was beginning to expand her international profile.

• The clip was released in July 2013, while the single had already appeared earlier that year.

• The video favors real streets, community scenes, and group celebration over a studio-based performance concept, matching the song's communal message.

• The production was presented through behind-the-scenes material as a colorful Jamaican party, reinforcing the video's documentary-like sense of place.