Synopsis
In a dimly lit bar, The Weeknd drinks and smokes with three women while Juicy J sits nearby at the counter. The uneasy calm breaks when a masked gunman storms in and begins robbing the customers. After striking a patron, the robber confronts The Weeknd, who responds with a defiant laugh instead of handing over his money. The gunman shoots him, but Juicy J fires back and stops the attack before leaving the bar.
Factoids & Trivia
- The music video premiered on June 20, 2013, several months after the track's digital release.
- The song was originally intended to be the third official single from Juicy J's *Stay Trippy*. It was later removed from the standard album sequence but appeared on the deluxe edition.
- The video's crime-story structure deliberately moves away from the more typical party-video formula associated with rap releases of the period.
- An early treatment for the video was published by XXL after being rejected. The discarded concept was presented as a fake draft and differed from the final bar-set narrative.
- The visual received divided critical reactions. Billboard highlighted its storyline, while Pitchfork viewed the dark bar setting and crime plot as familiar elements in The Weeknd's early image.