Synopsis
Wiley turns the gym into a comic arena of sweat, effort, and bass-heavy motivation. Surrounded by determined but visibly exhausted workout enthusiasts, he delivers "Boom Blast" as an anthem for anyone battling through an exercise routine. The video plays up the awkwardness and absurdity of getting fit, contrasting strenuous physical activity with the track's celebratory rave energy. Its central joke is simple: even without expensive equipment, sheer commitment - and a powerful grime beat - can turn a workout into a party.
Factoids & Trivia
- The video was released online on January 9, 2012, one week before "Boom Blast" arrived as a digital single in the United Kingdom on January 16.
- "Boom Blast" was the second single from Wiley's eighth studio album, *Evolve Or Be Extinct*, which followed on January 19, 2012.
- The clip's official description presents it as a tribute to "over-weight, tortured gym bunnies," giving the video its deliberately self-deprecating workout theme.
- Contemporary label campaign material listed the production budget at approximately GBP10,000.
- The production company was A+, with Ben Magahy serving as director of photography. Editing was handled by Ed Cheeseman at Final Cut, with finishing at Finish and color grading by Ned Al-Astrabadi at Smoke & Mirrors.
- The single reached No. 9 on the UK Independent Singles Chart.
- The digital EP expanded the release with remixes by Sticky, Herner Werzog, and Alex D, as well as instrumental versions.