Synopsis

The video turns a family argument into a lurid, violent fantasy. Electrosexual is drawn into a household ruled by conflict, where confrontations escalate into fights, bloodshed, and a disturbing incest drama. A bookish, game-like framing device gives the story the feel of a dark action short rather than a naturalistic domestic narrative. Amid the chaos, an angelic mother figure emerges as the emotional and moral center, while the recurring idea of home becomes tied to family, rebellion, and the search for love.

Factoids & Trivia

• The video's central idea was to "demolish" a family rather than a car, machine, or guitar. Electrosexual connected the concept to the heated French debate surrounding same-sex marriage, adoption by same-sex couples, and artificial insemination.

• Electrosexual described the video's violence as an expression of anger, but also as a desperate cry for love and universal acceptance.

• The book and video-game-inspired elements were deliberately used to make the story feel fictional and heightened, avoiding the style of a conventional French family drama or psychological thriller.

• Most of the video was filmed in Paris, with the opening and closing scenes shot in Berlin.

• The mother figure was intended to be the video's hero. Electrosexual explained this choice simply by saying that mothers are always the heroines.

• The phrase "Heimat ist, wo dein Herz ist" ("Home is where your heart is") reflects Electrosexual's view of family as both a source of identity and something to rebel against while growing up.

• The video was featured in coverage published on December 17, 2012, ahead of the single's planned January 2013 release.

• "Demolition" formed the middle part of a planned trilogy with "Discolition" and "Devolution."