Synopsis
In a dark, dreamlike forest, a small glowing figure wanders through the trees as geometric lights drift and flicker around it. The landscape gradually becomes more animated, with strings, shadows and bursts of color forming strange living shapes. As the song builds, a ball of red string moves through the woodland and expands into an intricate visual display. The video avoids a conventional storyline, instead creating an uncanny, fairy-tale world that mirrors the track's atmospheric rise and emotional intensity.
Factoids & Trivia
- The official video was released on February 19, 2014, ahead of the single's UK release in March.
- Much of the forest environment was created in a studio rather than filmed in a natural woodland. The production took place at Holborn Studios, with post-production handled by Rushes.
- French string artist Sebastien Preschoux created the elaborate string-based elements. His work combines thread, movement and light, giving the video one of its most distinctive visual signatures.
- The production included animation and visual effects alongside live-action photography. The credits list Cadi Catlow and Chris Ullens as animators, with Jamie Durand assisting on animation.
- The glowing geometric shapes were influenced by London Grammar's visual identity and logo. Their angular forms were designed to contrast with the organic shapes of the forest.
- The visual concept drew inspiration from the magical natural environments associated with Hayao Miyazaki's films, particularly "Princess Mononoke."
- The video's creators deliberately avoided giving it a clearly identifiable narrative. Its imagery was intended to remain mysterious and open to individual interpretation.
- According to the production account, the shoot lasted two weeks in a dark studio, following a substantial period of preparation.