Synopsis

Poirier's "Get Crazy" turns Montreal into a rapidly shifting visual playground. Built from thousands of still photographs, the video races through winter streets, neighborhoods, traffic, architecture, and passing faces, creating the sensation of a city moving at hyper-speed. The snowy landscape provides an unexpected contrast to the track's tropical soca energy, while quick cuts, vivid colors, and rhythmic motion transform an ordinary urban environment into a feverish celebration of movement, nightlife, and Montreal's distinctive character.

Factoids & Trivia

• The video was assembled from nearly 12,000 still photographs rather than conventional moving-image footage.

• Its central visual idea is the contrast between soca's tropical associations and Montreal's snow-covered winter streets.

• The production was made on a modest budget, reflecting Poirier's view that independent artists could use the Internet to give music videos an audience without spending heavily on traditional broadcast-style productions.

• "Get Crazy" features jungle MC Mr. Slaughter and appeared during the promotion of Poirier's 2009 *Soca Sound System* release on Ninja Tune.

• The 3-minute, 6-second video uses fast-forwarded urban movement, abrupt transitions, and densely layered imagery to mirror the track's restless energy.

• The clip was praised for turning a low-cost concept into an ambitious portrait of Montreal, with the city itself functioning as the video's main subject.

• One detail singled out by contemporary coverage is a deliberately "silent" airhorn moment, an unusual break in the video's otherwise relentless audio-visual momentum.