Synopsis

Kid Cas delivers the track in a compact, performance-led video that places him at the center of a controlled studio setup. Live-action footage is combined with animated elements and post-production effects, giving the clip a handmade, student-film energy rather than a conventional narrative. The presentation keeps attention on Cas's presence and the song's forward-driving attitude, with visual treatment used to add motion, texture, and personality around the performance.

Factoids & Trivia

• "New Brunswick" is the title track from Kid Cas, the stage name of Elon University graduate Brandon Williams.

• The video was created through Elon University's student-run Limelight Records, which helped produce and market the project.

• Parts of the production were filmed in Studio B in Elon's McEwen building.

• The team included students from cinema, digital arts, and media arts, with additional animation and editing support from Youssef Osman.

• The video was released in early May 2014 and was subsequently added to the International Music Video Database.

• It was selected for the 2014 Cinelon Film Festival.

• The video's Vimeo presentation identifies Bobby Watt as the engineer on the Limelight Records recording.