Synopsis

Emika's "Drop The Other" video presents its singer as a deliberately elusive presence. Rather than following a conventional storyline, the clip builds an atmosphere of distance and uncertainty around flickering, grainy television imagery. Emika's face appears only indirectly and remains obscured, turning the performance into something glimpsed rather than fully revealed. The shadowy presentation matches the song's dark bass, sinister piano, and intimate vocals, creating a mysterious introduction to the artist.

Factoids & Trivia

• Emika appears in the video, but viewers see her only as a flickering image on a grainy television screen. The choice kept her identity visually concealed at the start of her career.

• The clip circulated before the single's official release. The official Emika Records upload is dated December 13, 2009, while "Drop The Other" was released by Ninja Tune on January 18, 2010.

• At around three and a half minutes, the video functions more as a mood piece than a narrative. Its obscured imagery reinforces the song's combination of vulnerability, menace, and electronic minimalism.

• "Drop The Other" was Emika's debut single and introduced the dark, downtempo dubstep direction that attracted Ninja Tune's interest.

• The track later appeared on Emika's self-titled debut album, released in October 2011, and was also included in Ninja Tune's 20th anniversary box set.

• The music video helped establish an early visual strategy for Emika: gradual revelation. The follow-up video for "Double Edge" brought her closer to the foreground, while the debut clip kept her presence deliberately remote.