Synopsis

Kay One and Bushido present a deliberately flashy party fantasy built around designer clothes, money, alcohol, nightlife and sexual bravado. Kay One opens with a failed attempt to approach a woman before the setting shifts into a crowded celebration, where both rappers perform in sunglasses and conspicuous outfits. The video favors swagger and atmosphere over a conventional storyline, using quick performance shots, party scenes and appearances by members of the artists' circle to underline the song's hedonistic attitude.

Factoids & Trivia

• The music video premiered on April 22, 2010, ahead of the song's later release as a download single.

• "Style & das Geld" was recorded for Kay One's debut album "Kenneth allein zu Haus." Bushido appears under his "Sonny Black" alias.

• Two videos were made around the album's planned singles. Bushido reportedly favored "Style & das Geld" as the first single, while Kay One preferred "Ich brech die Herzen." The latter was ultimately released first.

• Kay One later said the video cost only 800 euros. He also recalled that several party extras had been invited to appear after being approached during a disco visit the night before filming.

• Bushido's manager Arafat Abou-Chaker makes a cameo appearance.

• By the end of 2013, the clip had surpassed 32 million YouTube views and was temporarily regarded as the most-viewed German rap video on the platform.

• Following Kay One's departure from ersguterjunge in 2012, the video was blocked for several months, adding an unusual chapter to its later history.