Synopsis
A small group gathers in the back room of a Chinese restaurant, waiting in an atmosphere that feels part worship service, part surreal theater. Their ceremony is interrupted by the arrival of a gold-draped figure riding a gleaming Segway. As the gathering intensifies, the room fills with strange gestures, choreographed movement and apparent levitation. The video turns the song's romantic and spiritual language into an eccentric vision of collective belief, mixing everyday surroundings with flashes of magic, devotion and absurdity.
Factoids & Trivia
- The official video was released on December 10, 2012, as part of Urban Outfitters' UO Music Video Series. It accompanied "& It Was U," a track from How to Dress Well's second album, "Total Loss."
- Tom Krell described the video's creative starting point as a shared interest in spirituality, love, the supernatural within ordinary life and what he called the human soul's capacity for magic and inspiration.
- The visual concept was influenced by Todd Haynes' 1995 film "Safe." That reference helps explain the video's combination of clinical unease, ritualistic behavior and surreal disruptions of an otherwise mundane environment.
- The video's central religious imagery is deliberately difficult to categorize. A gathering in a restaurant back room, a gold-covered messianic figure and a gold-plated Segway turn familiar symbols of worship into something playful, strange and faintly unsettling.
- Contemporary coverage highlighted the video's golden visual palette, dancing, Segway imagery and levitation, while noting how far it departed from a conventional romantic music-video storyline.
- The clip's unusual imagery reinforced the song's position within the more polished, R&B-influenced phase of How to Dress Well's work on "Total Loss," contrasting with the lo-fi presentation associated with Krell's earlier recordings.