Synopsis

In a stark hospital setting, GusGus appear as patients caught in a strange, unsettling drama. A doctor moves through the ward as the story shifts from clinical observation to desire, death, and apparent resurrection. The video gradually reveals a macabre relationship involving a corpse, while the band's performances and the narrative unfold in muted, wintry colors. Its deliberately ambiguous ending leaves the events open to interpretation, turning the clip into an eerie short horror film rather than a conventional electronic music promo.

Factoids & Trivia

• "Add This Song" was the lead single from GusGus' 2009 album "24/7." The single was released on June 22, 2009, ahead of the album's September 14 release.

• The video was filmed at Atlantic Studios in Iceland. The production documentation lists Heimir Sverrisson as producer, with Tómas Orn Tómasson handling cinematography and Steffi Thors editing.

• Actor Helgi Bjornsson appears as the doctor. The cast also includes GusGus members Daniel Agust Haraldsson and Birgir Thorarinsson.

• Contemporary coverage singled out the video's nudity, necrophilia, homoerotic undertones, and deliberately muted color palette. One review compared its visual atmosphere to the Swedish vampire film "Let the Right One In," while also noting that the story resists a definitive explanation.

• The song's extended album version runs for more than 11 minutes, giving GusGus room to move from a direct vocal-led dance track into a much more expansive electronic finale.