Synopsis
A lone skateboarder moves through an ordinary urban landscape that gradually gives way to impossible physics. Richie Jackson treats his board less like sports equipment than a shape-shifting instrument, using it to ride walls, vault over obstacles, and turn everyday surroundings into a surreal playground. The action follows the clipped, kinetic pulse of C2C's beat, with practical-looking tricks blending into visual effects and sudden changes of scale. Instead of presenting a conventional narrative, the video builds a playful fantasy around movement, rhythm, and the freedom to ignore the rules of the street.
Factoids & Trivia
- Richie Jackson, the New Zealand professional skateboarder, is the video's central performer. His unconventional style, including tricks that use the board in unexpected ways, is a natural match for the track's off-kilter beat.
- The video was produced by Wanda, with post-production handled by The Firm. Its visual concept turns skateboarding into a form of surreal physical comedy rather than a straightforward display of athletic skill.
- An initial official song video appeared on YouTube on January 22, 2012. The starring Richie Jackson version was subsequently released as the official music video on June 8, 2012.
- The clip formed part of the visual campaign surrounding C2C's debut album, "Tetra," and the "Down the Road" EP. It helped establish the group's early preference for giving each track a distinct visual identity.
- The song uses vocal material sampled from Eddie Cusic's "You Don't Have to Go," connecting the modern electronic production with older blues and soul traditions.
- "Down the Road" became C2C's first No. 1 single in France and was later used in television, including an episode of "The 100" and the end credits of an episode of "Silicon Valley."