Synopsis

MNEK performs "Every Little Word" at the center of a constantly rotating set while a succession of eccentric characters appear around him. A topless woman counts down to the first drop, dancers move in time with the beat, shirts shift colors, a robed choir arrives for the chorus, and a large Rick Ross-inspired figure delivers the video's cheeky closing question. The colorful, surreal presentation turns the song's affectionate lyrics and playful production into a fast-moving visual collage.

Factoids & Trivia

• The video premiered on BuzzFeed on April 24, 2014, one day before the official YouTube upload.

• MNEK described the song as being about finding comfort in someone whose words have a positive effect on your life.

• The video's rotating-camera concept keeps MNEK fixed at the center while the surrounding performers and props change. This gives the clip a deliberately theatrical, almost stage-show quality.

• Several visual details respond directly to the song's lyrics or musical cues. These include the countdown before the first drop, the color-changing shirts, and the choir entering when the chorus arrives.

• MNEK said the male dancer's section allowed him to add smaller movements behind the main performer while still complementing the choreography.

• The large bearded character near the end was presented as a Rick Ross lookalike, adding a knowingly comic hip-hop touch to the otherwise polished pop setting.

• "Every Little Word" was released as the lead single from MNEK's 2014 EP "Small Talk." The song reached No. 184 on the UK Singles Chart.