Synopsis

Rosemary's "I Know" unfolds as a surreal parade of strange, heavily made-up characters gathered in an uncanny social world. They sway, dance, stumble through drunken antics and react to the song with exaggerated gestures, creating an atmosphere that is playful, unsettling and deliberately absurd. Rather than following a conventional storyline, the video works as a collection of eccentric performances and bizarre tableaux. Its offbeat imagery matches the track's electronic alt-pop character, turning the clip into a stylish and unpredictable visual oddity.

Factoids & Trivia

• The video was released in December 2013, several months before "I Know" appeared on Rosemary's *Pomegranate* EP on April 14, 2014.

• Rosemary was presented in contemporary coverage as a Danish-Iranian electropop duo, placing the video within Copenhagen's adventurous electronic-pop scene.

• The production uses a large ensemble of grotesquely styled characters rather than relying on a single central performer. Their makeup and behavior give the clip its deliberately uncomfortable, dreamlike quality.

• "I Know" was included in the Best Pop Video - Budget category at the 2014 UK Music Video Awards.

• The video's tone was described at the time as surreal and "bonkers," reflecting its mixture of dance, comic drunkenness and deliberately odd visual behavior.