Synopsis
Sui Zhen brings "Midriffs" to life with a playful, deliberately low-key performance clip styled like a colorful 1990s sitcom. Wearing cropped tops and sporty outfits, she moves through simple outdoor and studio setups, mixing casual posing with awkward basketball attempts. The video favors charm, repetition, and homemade energy over a conventional storyline, turning the song's recurring midriff motif into a breezy visual joke with a distinctly Australian bedroom-pop sensibility.
Factoids & Trivia
- The video was presented by frankie magazine in December 2012, which described its look as a "Fresh Prince" throwback.
- The song's central fashion idea came from Sui Zhen's time in a tiny, stuffy Surry Hills apartment, where wearing small tops became a practical way to keep cool.
- The clip's visual crew included director of photography Melissa Edwards, assistant director of photography and assistant director Jade Cantwell, and colorist Chris Tomkins of Ready To Roll.
- "Midriffs" was released independently and later appeared as the A-side of Sui Zhen's first 7-inch single, pressed on clear vinyl. The B-side was her cover of the Beastie Boys' "Gratitude."
- Sui Zhen wrote, recorded, and produced the track herself. Todd Dixon mixed it, while Ben Feggans mastered it at Studios 301.
- The song and video helped establish the compact, self-produced aesthetic associated with Sui Zhen's early releases, before the more elaborate visual world of her later "Susan" project.