Synopsis
James Blake performs alone in a stark apartment as the ordinary space begins to behave like an unstable universe. Fruit drifts through the room in slow, celestial formations, while bodies and household objects appear scattered across the floor. Appliances plunge into openings in the ground, glowing forms gather in corners, and the apartment seems to bend under invisible forces. Blake remains largely still, turning the song's themes of emotional pressure and limitation into a surreal portrait of a home losing its familiar shape.
Factoids & Trivia
- The video premiered in October 2010, ahead of Blake's self-titled debut album. It accompanied his stark electronic reworking of Feist's song "The Limit to Your Love."
- The visual concept treats Blake's apartment as an ordinary interior invaded by mysterious, space-warping forces. The D&AD awards archive later described the effect as turning the commonplace into something extraordinary.
- Fruit floating through the room gives the video one of its most recognizable images. The surreal staging makes the apartment feel less like a domestic setting and more like a miniature solar system.
- Blake appears on camera because he wanted the project to feel honest and identifiable. He later explained that the vocal focus of the song made showing his face feel natural rather than hiding behind a producer alias.
- The production credits include cinematographer Kasper Tuxen, editor Peter Brandt, producer Maria Schou Andersen, and art department contributors Kristine Koster and Marta Julia Johansen.
- The song's heavy sub-bass was central to Blake's original intention. He said he made it to feel powerful in dubstep clubs, an idea the video translates into physical disturbances inside the apartment.
- The video was included in the 2011 D&AD awards archive in the Film and Music Videos categories.