Synopsis

Kate Nash performs against a stark white backdrop while cycling through brightly colored 1960s-inspired outfits, hairstyles, makeup looks and choreographed poses. The changing appearances reflect the pressure of dealing with an unkind, false friend and the feeling of being unable to act naturally around that person. Rather than building a conventional narrative, the video turns the song's emotional shifts into a playful fashion display, with Nash using exaggerated expressions, movement and visual repetition to reclaim her identity and confidence.

Factoids & Trivia

• Nash said she had developed the ideas for the video herself and knew exactly what she wanted before filming. She also wanted it to feel bright, happy and fun.

• The video's colorful styling and repeated transformations connect the song's theme of false friendship with the pressure to change oneself to please somebody else.

• "Fri-End?" was part of the Girl Talk era and was promoted with more than one video treatment.

• An earlier Halloween version appeared in 2012. That video drew on Buffy the Vampire Slayer, specifically the musical episode "Once More with Feeling," and featured Nash with friends in supernatural costumes.

• Nash explained that the question mark in "Fri-End?" is important: the word is meant to be said slowly because the person being addressed is not really a friend.

• The fashion-focused version was released in October 2013, following the earlier Halloween interpretation.