Synopsis
TEEN perform inside a surreal, theatrical world shaped by shifting projections, patterned fabrics, and ritualistic choreography. The band members appear as participants in a strange initiation, moving with deliberate, stylized gestures rather than conventional pop choreography. Psychedelic overlays and moire patterns distort the images, making bodies and surroundings seem to ripple and multiply. The result is less a narrative than a visual rite about entering an unfamiliar realm, balancing ominous imagery with playful defiance and flashes of flower-power color.
Factoids & Trivia
- "Electric" was released as part of TEEN's debut full-length album, "In Limbo," which arrived through Carpark Records in 2012.
- The video's creative concept was built around sisterhood, modern-day ritual, stage magic, and the idea of a forced initiation into an "Electric" realm.
- Teeny Lieberson described the song as dealing with death, hardship, and people attacking someone when they are already down. The video's intended response was strength, humor, and defiance rather than defeat.
- Movement was treated as a form of communication instead of simple celebratory dancing. This helps explain the clip's controlled, almost ceremonial choreography.
- The production deliberately used moire effects, even though such patterns are normally avoided when shooting with high-definition cameras. The effect was created partly through specially selected fabrics and the band's matching uniforms.
- The footage was further transformed with motion graphics, giving the performance the appearance of existing in an additional visual dimension.
- The clip drew early attention for combining psychedelic cinematography with conceptual choreography. Stereogum highlighted it as an unusually strong match between TEEN's sound and visual identity.
- The video was filmed at Broadway Stages, with projection equipment supplied through Rooftop Films.
- "Electric" was mixed and produced by TEEN in collaboration with Sonic Boom, also known as Pete Kember of Spacemen 3 and Spectrum.