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HSBC - The World's local bank

TV Commercial | International
CopywriterJason Schragger



Some American management consultants recommend having meetings standing up to save time, which wouldn't suit this Japanese chairman, who likes to take the time to contemplate what is being discussed. It's fine to get some shuteye in Thailand, but not like this. Showing the soles of your feet is one of the rudest things you can do. And this hand gesture in parts of Greece would also be found a pun. At HSBC we never underestimate the importance of local knowledge, particularly when it comes to your money.

Because what we learn in one country, can directly benefit our customers in another.


The world's local bank.


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