| Advertiser | National Society for Prevention of Cruelty to Children |
| Brand | NSPCC |
| Director | Norma Clarke |
| Director | Stephen Corlett |
| Producer | Adam Lyne (at Gorgeous Enterprises) |
| Agency Producer | Sally Ann Dale |
| Production Designer | Duncan Marshall |
| Product | Children's Protection Agency |
| Production Company | Gorgeous Enterprises |
| Awards | Cannes Lions - International Advertising Festival, 2002 (Gold Lion) BoB - Best of the Best Awards, 2002 British Television Craft Awards, 2002 (Winner) British Television Craft Awards, 2002 (Winner) British Television Advertising Awards (BTAA), 2003 (TV Commercial of the Year) |
| Biz Sector | Public Safety, Health & Hygiene |
| Companies involved in Production | The Mill(Post Production) |
| Sound Mix | Stereo |
| Spot Name | Cartoon |
| Talent | Johnny Harris |
| Technical Specifications | colour - format unknown |
| VFX Company | Chris Knott |