| Advertiser | LexusSafety.com |
| Brand | LexusSafety.com |
| Director | Noam Murro |
| Director of Photography | Larry Fong |
| Editor | Ben Longland |
| Producer | (Nuria Gimpera) (at HKM) |
| Production Designer | John Figone |
| Production Designer | Steve Levit |
| Production Company | HKM |
| Account Executive | Sheryl Mordini |
| Agency | Team One Advertising |
| Awards | International Automotive Advertising Awards (IAAA), 2000 (Silver) International Automotive Advertising Awards (IAAA), 2000 (Gold) International Automotive Advertising Awards (IAAA), 2000 (Silver) |
| Biz Sector | Internet Sites (Excluding ISPs) |
| Companies involved in Production | Rock Paper Scissors(Editing Company) |
| Executive Creative Director | Tom Cordner |
| Script/Written by | Greg Collins |
| Sound Mix | Stereo |
| Spot Name | Breakfast |
| Technical Specifications | colour - format unknown |
| additional Credits | David Minkin |