| Advertiser | BMW |
| Brand | BMW |
| Director | Paul Arden |
| Producer | Nick Sutherland-Dodd (at Arden Sutherland Dodd) |
| Agency Producer | Moritz Merkel |
| Production Designer | Gudrun Muschalla |
| Product | C1 |
| Production Company | Arden Sutherland Dodd |
| Awards | Cannes Lions - International Advertising Festival, 2001 (Gold Lion) Epica, 2001 (Winner) International Automobil-Videofilm-Festival : AutoVision, 2001 (Gold) Die Klappe / Internationaler TV-Spot- und Werbefilm-Wettbewerb, 2001 (Silver) CLIO Awards, 2002 (Silver) Art Directors Club F³r Deutschland Wettbewerb, 2002 (Silver) |
| Biz Sector | Motorcycles |
| Script/Written by | Bernhard Lukas |
| Script/Written by | Till Hohmann |
| Sound Mix | Stereo |
| Spot Name | Magic Car |
| Technical Specifications | colour - format unknown |