| Advertiser | Aucland |
| Brand | Aucland.com |
| Director | RÚmy Belvaux |
| Producer | Helen Williams (at Quad Productions) |
| Production Designer | Fred Raillard, Farid Mokart |
| Product | Online Auctions |
| Production Company | Quad Productions |
| Agency | CLM/BBDO |
| Awards | Cannes Lions - International Advertising Festival, 2000 (Silver Lion) |
| Biz Sector | Online Auction |
| Script/Written by | Fred Raillard, Farid Mokart |
| Sound Mix | Stereo |
| Spot Name | The Fire (French version) |
| Technical Specifications | colour - format unknown |
| additional Credits | Anne de Maupeou(Executive Creative Director), Pierre Marcus(Agency Producer) |