| Advertiser | Aucland |
| Brand | Aucland.com |
| Director | RÚmy Belvaux |
| Producer | Gregg Carlesimo (at Quad Productions) |
| Agency Producer | Pierre Marcus |
| Production Designer | Farid Mokart |
| Production Designer | Fred Raillard |
| Product | Online Auctions |
| Production Company | Quad Productions |
| Agency | CLM/BBDO |
| Awards | Cannes Lions - International Advertising Festival, 2000 (Silver Lion) Epica, 2000 (Winner) |
| Biz Sector | Online Auction |
| Executive Creative Director | Anne de Maupeou |
| Script/Written by | Fred Raillard, Farid Mokart |
| Sound Mix | Stereo |
| Spot Name | The Fire |
| Technical Specifications | colour - format unknown |