| Advertiser | Apple Computers |
| Brand | Apple |
| Director | Errol Morris |
| Director of Photography | Peter Donahue |
| Music | John Murphy |
| Editor | Glenn Martin, Jim Hutchins |
| Producer | Tony Cantale (at @radical.media Los Angeles) |
| Production Company | @radical.media Los Angeles |
| Agency | TBWA/Chiat/Day Los Angeles |
| Biz Sector | Computers, Personal Organizers & PDAs |
| Companies involved in Production | Nomad(Editing Company) |
| Sound Mix | Stereo |
| Spot Name | Ellen Feiss [Switchers] |
| Technical Specifications | colour - format unknown |
| additional Credits | Cheryl Childers, Carrie Jacobsen(Agency Producer), Franþois Blaignan(Sound Designer) |
| Release date |