Synopsis

A woman plays with a collection of uncanny dolls as "Hit" unfolds, while Bjork appears among them, singing directly to the camera. The Sugarcubes gradually emerge as part of this miniature world, with the musicians presented in doll-like costumes and settings. The playful imagery gives the performance an offbeat, slightly surreal character, matching the song's collision of bright pop hooks, abrasive vocals, and unconventional energy.

Factoids & Trivia

• "Hit" was released as the lead single from The Sugarcubes' third and final studio album, "Stick Around for Joy," in late 1991 and early 1992.

• The video is built around the contrast between human performers and toy-like figures. Bjork's presence is combined with staged doll imagery rather than a conventional band-performance format.

• The Sugarcubes appear as characters within the same strange toy world, with musicians shown in doll-like costumes while playing their instruments.

• "Hit" became The Sugarcubes' most successful single. It reached No. 1 on the US Billboard Modern Rock Tracks chart and No. 17 on the UK Singles Chart.

• The song was produced by Paul Fox, who had also worked with artists including XTC, 10,000 Maniacs, and Robyn Hitchcock.

• "Hit" was one of the videos included in later home-video compilations collecting The Sugarcubes' music-video work.