Synopsis

Ozzy Osbourne plays a flamboyant Texas oil tycoon in a tongue-in-cheek parody of the television drama "Dallas." Wearing a cowboy hat and extravagant suit, he conducts business from his mansion before rushing outside to his car. There, he watches footage of himself performing on a portable television while a mysterious woman, played by Julie Gray, appears to complicate his otherwise cartoonish world. The clip alternates between the faux-soap-opera storyline and concert footage, turning Ozzy's heavy metal image into an intentionally over-the-top piece of 1980s television satire.

Factoids & Trivia

• The video is built around a clear "Dallas" spoof, with Ozzy presented as a J.R. Ewing-style oil baron. The fictional company is labeled "Ozzy Oil."

• Ozzy's character watches his own concert performance on a television inside his car, creating a deliberately self-referential joke within the story.

• Julie Gray appears in the video and was also associated with the visual identity of the "The Ultimate Sin" era, including the album cover and other videos connected with the record.

• The clip was released in 1986 alongside Ozzy's fourth solo album, "The Ultimate Sin." The official Ozzy Osbourne archive dates the video to February 22, 1986.

• "The Ultimate Sin" was one of several videos made for the album. "Shot in the Dark" used a more elaborate narrative concept, while "Never Know Why" and "Lightning Strikes" relied primarily on concert footage.

• The title track video was later included among the archival Ozzy material promoted through the 2014 "Memoirs of a Madman" video collection.

• The deliberately campy style has given the video a lasting cult reputation. Its combination of soap-opera parody, oversized costumes, oil-business imagery, and concert footage makes it one of the most knowingly ridiculous clips of Ozzy's 1980s era.