Synopsis

The video begins with fans waiting outside a Bon Jovi shoot before comedian Sam Kinison provokes them into taking over the production. Armed with handheld cameras, they rush inside and film the band performing onstage, creating a deliberately chaotic, audience-level portrait of a Bon Jovi concert. The footage mixes crowd reactions, fan-shot angles, close-ups of the band, and energetic stage antics, turning the song's video into a celebration of the band's connection with its audience rather than a polished narrative.

Factoids & Trivia

• The main video was filmed at Long Beach Arena in California in 1988, with approximately 5,000 fans attending the shoot.

• Fans were given handheld cameras and encouraged to capture the performance from their own perspective. The resulting footage gives the video its rough, spontaneous look.

• The event included a five-song mini-show before the formal filming began.

• Sam Kinison appears at the beginning and urges the crowd to make a better Bon Jovi video themselves. His appearance helped give the clip its comic, self-aware tone.

• There are two known video versions for the song: the fan-oriented concert video and a more straightforward live-performance version.

• An alternate edit expands Kinison's role and includes him impersonating celebrities using photographs with the mouths cut out.

• The song was the lead single from the 1988 album "New Jersey" and became Bon Jovi's third No. 1 single on the US Billboard Hot 100.