Synopsis

Bananarama perform "I Can't Help It" in a deliberately extravagant studio setting filled with colorful backdrops, glossy styling, athletic male dancers, fruit and playful glamour. Sara Dallin and Keren Woodward take part in the video's most surreal centerpiece, a milk bath surrounded by fruit and male bodies, while Siobhan Fahey appears separately in tightly framed shots. The result is a bright, campy and knowingly sensual piece of late-1980s pop excess.

Factoids & Trivia

• The video was made for Bananarama's 1987 album *Wow!* and its disco-influenced third single in the United Kingdom. In the United States, it followed "I Heard a Rumour" as the album's second single.

• Siobhan Fahey was pregnant during production, which is why her appearances are framed from the shoulders up. She does not take part in the milk-bath sequence.

• The video's use of topless male dancers and a female-centered display of desire was later discussed as a playful reversal of the way women were commonly presented in pop videos.

• The song was co-written and produced by the Stock Aitken Waterman team, placing the video within the glossy dance-pop aesthetic that defined much of the trio's late-1980s work.

• "I Can't Help It" reached No. 20 in the UK, No. 47 on the US Billboard Hot 100 and No. 7 on the US Hot Dance Club Play chart.

• It was the final Bananarama single to feature Fahey. She left the group shortly after its release.