Synopsis

Depeche Mode appear as a down-at-heel lounge act performing "It's No Good" in a dim, dated club. Dave Gahan takes center stage as a flamboyant crooner, while Martin Gore and Andy Fletcher provide the restrained backing. The deliberately cheap surroundings, formalwear, theatrical gestures, and weary atmosphere create a contrast with the song's sleek electronic production. Rather than presenting the band as a grand arena act, the video turns them into performers entertaining a nearly invisible late-night audience.

Factoids & Trivia

• The video leans into the song's retro, melodramatic character by presenting Dave Gahan as a lounge singer. The performance is knowingly exaggerated rather than played as a straightforward concert.

• The worn-down club setting and deliberately unglamorous styling give the video a sleazy, low-rent atmosphere that became one of its most recognizable features.

• "It's No Good" was released on March 31, 1997, as the second single from the album "Ultra."

• The song reached No. 5 on the UK Singles Chart and No. 38 on the US Billboard Hot 100. It also became a No. 1 hit on the US Dance Club Songs chart.

• In 2017, Billboard included "It's No Good" at No. 52 on its list of the 100 greatest pop songs of 1997, specifically highlighting the lounge-singer concept used in the video.