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Majid Jordan - Her

Music Video | Canada | 2014
DirectorJamie Webster
DirectorCommon Good

Wiki

Synopsis

Majid Jordan perform inside a stark, monochrome dreamscape where romance is expressed through movement, repetition, and surreal visual effects. Majid Al Maskati sings against a white backdrop as dancers appear to float, duplicate, and move in tightly choreographed patterns. Ink-like imagery, suspended architecture, and shifting perspectives turn the song's story of losing and reclaiming a lover into an abstract portrait of desire, uncertainty, and emotional reunion.

Factoids & Trivia

  • "Her" was released on December 8, 2014, as the second music video from Majid Jordan's five-track EP *A Place Like This*. The title track had been released as the project's first video.
  • The video was built around a deliberately limited visual palette: black, white, deep shadows, and stark negative space. That restraint gives the video a fashion-editorial and art-film quality rather than the look of a conventional R&B performance clip.
  • Its most distinctive effects include duplicated dancers, gravity-defying poses, dripping ink imagery, and a long staircase leading toward a freestanding door. The surreal construction gives the impression of an alternate physical world without relying on a literal storyline.
  • Production materials list extensive visual-effects and 3D work, including rendering, compositing, and stage-based camera operation. The video therefore combines practical performance footage with digitally constructed environments and transformations.
  • The choreography was credited to Jonah Leslie, while the styling and hair design helped create the video's intentionally artificial, almost sculptural appearance.
  • The video's abstract presentation was widely noted as a contrast to the more familiar visual language of contemporary R&B videos. Its emphasis on atmosphere, geometry, and visual suggestion makes it feel closer to a surrealist fashion film than a straightforward romantic narrative.

Lyrics

I got her, in the palm of, my hand
She knows I love her
I got her, thought I lost her, again

[Verse 1:]
But life's so quick, sometimes
Just blinking you might miss it when you close, your eyes
It's been, a while, since we kicked it but the answer's on her lips tonight

[Hook:]

[Verse 2:]
I'm on, the way
To finding out exactly how to treat her right
...
© Majid Jordan - Her. This is an excerpt, provided as citation under fair-use.
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