Synopsis
Katie White performs alone in a stark, loft-like warehouse, moving through an intense disco-inspired routine as colored lasers cut across the space. The minimalist setting leaves her isolated, turning the dance into a physical expression of the song's uneasy mood. Her sharp, exaggerated movements shift between confidence and frustration, reflecting the feeling of being out of place in a club and questioning whether she belongs there at all.
Factoids & Trivia
- The video was filmed in an old Parisian warehouse, using the location's bare industrial character as the main visual backdrop.
- Its concept connects the song's 1970s disco influence with a more uncomfortable theme: alienation, non-conformism, and the sensation of not fitting in.
- The choreography was created by I Could Never Be a Dancer, the performance duo known for developing movement-based work for music and fashion projects.
- Lasers were used as an important part of the lighting design, periodically striking across the warehouse and making the otherwise sparse setting feel more like a nightclub.
- Katie White's unusually large, crimped hairstyle was created with pins, hairspray, and heat by two Japanese hairdressers. It was not a wig.
- The official music video was published on July 14, 2014, ahead of the release of The Ting Tings' third album, Super Critical.
- The production was handled by Frenzy Paris, with post-production by FIRM studio.