Synopsis

In a dystopian science-fiction world, factories mass-produce identical pop androids that perform on autopilot, turning the music industry into a mechanical assembly line. Against this backdrop, Mark David Chapman is presented as a violent, absurd answer to a landscape overrun by interchangeable bands. Mindless Self Indulgence appear amid rapidly edited CGI environments, neon effects, and exaggerated action imagery. The video's deliberately chaotic visual style mirrors the song's attack on conformity, commercialism, and the manufactured sameness of contemporary music.

Factoids & Trivia

• The video was made on an estimated budget of $1,200, according to IMDb.

• Its visual concept expands the song's central complaint that bands have become indistinguishable from one another. The clip turns that idea into literal science-fiction imagery, with factories producing identical musical androids.

• The production combined live-action footage with CGI, 3D animation, modeling, compositing, and extensive visual effects. Trenton Moore is credited with the 3D animation and modeling.

• The song appears on MSI's 2008 album *If*, but the video was also issued with the 2009 double A-side single "Evening Wear/Mark David Chapman." The single included versions of the video formatted for large-screen QuickTime, medium QuickTime, iPhone, and iPod playback.

• A making-of feature was included with the Japanese edition of *If*, documenting the video's production.

• The video was released online on January 11, 2009, and runs for approximately four minutes.