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Martin Solveig - C'est la vie

Music Video | France | 2008

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Synopsis

Martin Solveig presides over a surreal futuristic cabaret staged in and around a giant egg. Surrounded by glamorous dancers, he performs as a flamboyant master of ceremonies while the Tokyo-based U-Min crew delivers sharply controlled popping and robotic choreography. The egg gradually becomes the video's central mystery, suggesting a strange world of transformation and reproduction. As the performance builds, a miniature version of Solveig appears, turning the playful spectacle into an eccentric visual joke about creation, identity, and the DJ's larger-than-life persona.

Factoids & Trivia

  • The video was built around an idea from Martin Solveig himself, who was closely involved in shaping the visual concept.
  • The giant egg was not simply a prop. It formed part of the broader visual identity of the 2008 album campaign, where it represented renewal and transformation.
  • The four Japanese dancers featured in the video are U-Min, a Tokyo dance crew known for popping and highly precise, robotic movement.
  • The credits for the project identify Gianni Monnet as "mini Martin," the performer used for the child-sized version of Solveig.
  • The song's vocals are performed by Jay Sebag, while Solveig provides backing vocals and handles the production.
  • An official making-of film was released alongside the video, documenting the egg concept, the dancers, the styling, and the miniature Solveig character.
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