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Jojo - Too Little Too Late

Music Video
ArtistJoJo
GenrePop

Wiki

Synopsis

JoJo's boyfriend David invites her to an important soccer game, but his attention soon shifts elsewhere. At a party, he ignores her call and flirts with other girls, confirming that the relationship is no longer worth saving. JoJo stays home, revisits their memories, and discards reminders of him while singing through a rainstorm. David struggles during the game, misses a crucial goal, and watches his team lose. The video closes on JoJo's house as the rain fades, marking the end of the relationship.

Factoids & Trivia

  • The soccer theme came from the video's creative concept, with JoJo initially considering American football before choosing soccer because of its worldwide popularity.
  • The video was filmed in the Los Angeles area, including East Los Angeles College's football stadium, Universal Studios, and a Hollywood home near Interstate 10.
  • JoJo wanted the love interest to feel authentic rather than like a typical hired model or actor. UCLA soccer player Mike Zaher was selected to play David after a screen test.
  • Zaher originally thought he and his teammates were being recruited for a Lindsay Lohan music video. He was first expected to appear as an extra before JoJo chose him for the lead role.
  • JoJo and Zaher spent three days traveling between locations around Los Angeles to film the video's relationship scenes and soccer sequences.
  • Robin Williams and his daughter, Zelda, visited the set while JoJo was filming. Their appearance was included in behind-the-scenes material on a Target-exclusive bonus DVD for "The High Road."
  • The video premiered through AOL Music's "First View" on July 17, 2006, before receiving rotation on MTV and BET.
  • It reached No. 2 on "TRL" after debuting at No. 9 and was also reported as a top video on iTunes, Yahoo, and AOL during October 2006.
  • The video's storyline was filmed around the time of JoJo's relationship with soccer player Freddy Adu and the approach of the 2006 FIFA World Cup. JoJo and Adu later denied that the breakup narrative represented their relationship.
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