Synopsis

Negative perform "Frozen To Lose It All" in a dark, polished rock-video setting built around the band's dramatic stage image. The clip focuses on Jonne Aaron's expressive performance and the musicians playing the song, using tight close-ups, atmospheric lighting, and moody visual transitions to match the track's themes of loneliness, emotional distance, and love slipping away. Rather than following a conventional narrative, the video works as a stylish visual extension of the song's melancholic glam-rock mood.

Factoids & Trivia

• "Frozen To Lose It All" was released as the first single from Negative's second album, "Sweet & Deceitful," in 2004.

• The single reached No. 1 on Finland's official singles chart and spent 20 weeks on the chart, including two weeks at the top.

• Jonne Aaron and guitarist Larry Love are credited as the song's writers. The track was arranged by Negative and produced by T.T. Oksala.

• The choice of the song as the album's lead single also helped introduce keyboardist Snack more prominently to the band's audience.

• A German maxi-single issued by Roadrunner Records in 2005 included the music video as a multimedia bonus.

• The video was later included on Negative's 2008 career DVD, "In the Eye of the Hurricane," together with a making-of feature.

• The song became one of the band's recognizable video singles and remained part of Negative's concert repertoire long after its original release.