Synopsis

Inside a sleek corporate boardroom, executives celebrate a dramatic rise in sales and productivity. As the presentation intensifies, ordinary business imagery mutates into a grotesque spectacle of pig masks, meat products, sexualized behavior, and scientific diagrams. The company's success appears tied to the forced breeding and industrial exploitation of pigs, while the distinction between humans and animals steadily collapses. In its darkly comic finale, the logic of mass production turns back on the executives themselves, exposing people as the next product in the system.

Factoids & Trivia

• Pleix framed the film as a parody of a board of directors at the fictional "Pork Corp," using the pig as a symbol for both corporate greed and consumer excess.

• The video combines selected live-action footage with a dense graphic layer of charts, labels, diagrams, and visual distortions. The graphic elements gradually take over the storytelling rather than serving as simple decoration.

• Its central target is the hysteria of consumer society, particularly the way marketing language can make industrial exploitation appear efficient, desirable, and harmless.

• Festival listings commonly date the work to 2002, while music-video databases list a 2003 release. It runs for approximately four minutes and was produced in standard-definition video.

• "Itsu" was later included on *WarpVision: The Videos 1989-2004*, the Warp Records compilation released in 2004.