Synopsis

Dominique Young Unique takes over a series of urban locations, including a skate park, a club and a car park, delivering the track with swagger, rapid-fire movement and deliberately exaggerated attitude. Surrounded by dancers and skaters, she changes outfits and personas while the visuals constantly shift in speed and rhythm. Slow-motion bodies, sharply timed lip-syncing and playful visual effects turn the performance into a kinetic showcase for the rapper's forceful delivery and the track's club-ready energy.

Factoids & Trivia

• The video was released online on March 16, 2014, ahead of the single's UK release later that month.

• It was Dominique Young Unique's first major solo music video after her high-profile appearance on DJ Fresh and Diplo's "Earthquake."

• The video's central visual idea was developed around the contrast between Young Unique's extremely fast verses and the track's repeated, punchy chorus.

• The production used different frame rates within the same shots. In some close-ups, her body was captured in slow motion while her lip movements were recorded and played back at a much faster rate.

• Several wide shots keep Young Unique at a normal frame rate while the backgrounds are sped up or slowed down, creating a deliberately dislocated sense of movement.

• Styling was treated as an important part of presenting Young Unique as a solo artist. Her wardrobe involved multiple fittings in the UK, while the dancers and skaters were dressed in streetwear supplied with help from the Los Angeles boutique Union.

• The video was nominated in the Best Pop Video - International category at the 2014 UK Music Video Awards.

• The song was produced by DJ Fresh, Benga and The Invisible Men, and was released through Sony Music Entertainment UK.