Synopsis

Jennifer Lopez turns "Goin' In" into a neon-fueled dance spectacle rather than a conventional narrative. The video opens with her blowing glitter from crystal-covered lips, then moves through a series of colorful performance sets featuring wolves, lasers, dancers, painted walls, colored sand, bouncing cars, and bursts of liquid. Lopez leads the choreography in a succession of dazzling outfits, while Flo Rida performs his verse around a Lamborghini and on a treadmill. Clips from *Step Up Revolution* are woven into the presentation.

Factoids & Trivia

• The video was filmed in June 2012 and premiered on July 25, 2012, during MTV's "MTV First: Jennifer Lopez."
• The song appeared on Lopez's greatest-hits album *Dance Again... The Hits* and was also featured in the film *Step Up Revolution*.
• Lopez's crystal-covered lips were created by makeup artist Mary Phillips, who glued the individual gems onto her lips.
• Flo Rida later singled out the treadmill sequence and the Lamborghini setup as unusual elements of the shoot, describing the finished result as deliberately over the top.
• The video includes footage from *Step Up Revolution*, along with appearances by members of the film's cast, Flo Rida, Lil Jon, and producer GoonRock.