Synopsis

A young woman sits motionless in a stark apartment as the video builds a dreamlike portrait of frustration, repetition, and emotional suffocation. Red and white flower petals cover the floor while flashes of imagery suggest memory, fixation, and the search for a way out. The song's slow, anxious progression mirrors her state of paralysis, gradually giving way to a more dramatic release. In the closing moments, she expels a flower from her throat, and the scattered petals rise around her in an unsettling image of renewal.

Factoids & Trivia

• The video was released in July 2013 to promote "Either This," the opening track on Dawnshape's *Either This / Much Long* release, issued by BLWBCK on February 28, 2013.

• The clip was presented through the visual collective As Human Pattern and is built around a deliberately romantic, almost photographic aesthetic rather than a conventional performance setup.

• The imagery closely follows the song's themes of frustration, compulsive self-observation, and the need to find "a new breath." A polaroid-style flash is used as a visual metaphor for both fixation and sudden emotional paralysis.

• The song and video marked a particularly accessible phase for Dawnshape, whose music combined pop melodies with dissonant chords, unusual structures, and experimental textures.

• Dawnshape was a Parisian trio centered on Antoine Ollivier, Gregory Hoepffner, and Sebastien Hurtel. The members were also associated with projects including Almeeva, Kid North, and Painting By Numbers.

• The release was promoted as a free download, helping the video reach audiences beyond the band's immediate underground and math-rock circles.