Synopsis

A young man finds himself surrounded by an uncanny cast of dancing, talking fruit characters, including coconuts, pineapples, watermelons and grapes. Their cheerful movements and deadpan expressions turn the setting into a colorful fantasy, but the imagery gradually takes on a more unsettling edge. The fruit heads loom like figures from a childish nightmare, blurring the line between playful performance and surreal horror. The video keeps the story deliberately loose, allowing the bright, absurd visuals and Esser's insistent vocal hook to create its own strange dream logic.

Factoids & Trivia

• The fruit characters were created as talking puppets rather than presented solely through animation or digital effects. Their deliberately handmade appearance is central to the video's uneasy charm.

• The concept grew from a darker reading of the song's refrain. The video's creative idea treated "Don't forget me now" as though it were the voice of a childhood demon returning to tempt someone into a horror story.

• The production intentionally mixes sinister imagery with deliberately flat, comic presentation. The result was meant to look frightening to a young child while ultimately remaining silly.

• Early coverage singled out the fruit characters as the video's defining visual feature, noting that the grape puppets' eyes give the otherwise playful sequence an unexpectedly menacing quality.

• The official video was released in October 2010 as part of the campaign for Mumdance's debut EP, The Mum Decent. The track features vocals by Esser, while the EP also includes the separate Mumdance and Badness collaboration "Sacrifice."