Synopsis
A young couple drifts through a dreamy, colorful world where ordinary places take on a fantastical glow. Their journey moves from beaches and city streets to fairs, fields of flowers, and other vividly transformed landscapes. They hold hands, play together, separate, and chase one another as the imagery shifts in a fluid stop-motion rhythm. Maps, balloons, bright colors, and surreal transitions give the video the feel of a romantic daydream, matching the song's buoyant, carefree mood.
Factoids & Trivia
- The video was promoted as the first music video made entirely from images processed through Instagram, without third-party visual effects.
- It consists of 1,905 still photographs rather than conventional video footage.
- The photographs were shot around San Francisco, while The Plastics Revolution were based in Mexico City.
- The production began with more than 45,000 photographs. The final edit reduced that material to the 1,905 images used in the finished video.
- The images were captured with a Canon 7D and processed through Instagram on an iPhone 4S. The production team then assembled the processed stills into a stop-motion sequence.
- The project took approximately five months to complete. Much of the collaboration between the band and the San Francisco-based production team was conducted by email, Skype, and phone.
- The song appeared on the band's second album, "King Bono vs Los Flight Simulators," which was released in 2012.
- The video's all-Instagram approach attracted international technology and photography coverage, helping establish the clip as an early example of social-media image filters being used as a central part of music-video production.