Synopsis
St. Lucia perform "Elevate" amid the colorful, lived-in spaces of their Brooklyn warehouse and surrounding neighborhood. The band moves through rehearsal rooms, corridors, rooftops, and city streets as the video builds toward a celebratory rooftop gathering. Friends and fellow performers join the party, giving the clip a communal, spontaneous feel that matches the song's buoyant synth-pop energy. Rather than following a conventional narrative, it presents a portrait of the band's creative world, ending on an exuberant farewell to the place that served as their studio.
Factoids & Trivia
- The video was released on September 19, 2013, ahead of St. Lucia's debut album, "When the Night," which arrived on October 8 that year.
- The shoot took place in the band's real-life Brooklyn warehouse practice space and in the surrounding neighborhood.
- The warehouse was facing eviction to make way for new condominiums, so the rooftop celebration doubled as a final party for the space.
- The clip features appearances from friends and performers associated with the Brooklyn music scene, including Savoir Adore, Avan Lava, the Dap-Kings, Ski Lodge, and Sea Monsters.
- The video's production credits identify Jackson Hunt as director of photography and Irma Sierra as production designer.
- "Elevate" later appeared in Konami's "Pro Evolution Soccer 2016," extending the song's life beyond its original album campaign.