Synopsis

An animated version of Danny Brown appears in a rapidly shifting parade of cartoon forms, moving in sync with the track's twitchy, playful energy. His face, body and surroundings continually distort, snap and transform as House Shoes' beat drives the action forward. The video favors visual movement and surreal exaggeration over a conventional narrative, turning Brown's distinctive presence into a constantly changing piece of hand-drawn animation.

Factoids & Trivia

• The video was released in September 2012, following the arrival of House Shoes' debut album, "Let It Go," which features "Sweet" as a collaboration with Danny Brown.

• Ruffmercy handled the video's direction, editing and visual treatment, while the animation was created by Ruffmercy and Ewen Farr. Jonatan Jonsson contributed additional animation.

• The production was associated with the UK-based Soup Factory.

• The video's rough, hand-drawn look is commonly described as cel animation, giving the morphing images a deliberately tactile and slightly unstable quality.

• "Sweet" also appeared in connection with House Shoes' "The Time EP," helping the track reach audiences before and alongside the album campaign.

• Contemporary coverage singled out the contrast between the track's stuttering beat and its playful, big-top-like visual energy.