Synopsis
Disappears' "Power" is an abstract animated music video that trades conventional storytelling for movement, repetition, and shifting visual forms. Rather than following characters through a clear narrative, the clip builds an experimental atmosphere around the song's insistent rhythm and dark, industrial mood. The animation develops as a compact visual counterpoint to the band's stripped-back post-punk, emphasizing tension and momentum instead of plot. Its constantly changing imagery gives the track a stark, hypnotic quality while keeping the focus on texture and motion.
Factoids & Trivia
- The video was released in 2013 as the visual companion to "Power," the lead single from Disappears' fourth album, "Era."
- The clip features animation by artist Alexander Stewart, whose work includes experimental films, video art, and music videos. The "Power" video was listed as a 4:15 HD video in a 2019 program of his work.
- "Power" marked a new phase for Disappears, with Noah Leger on drums after Steve Shelley of Sonic Youth had performed with the band on "Pre Language." Leger was also known for working as a drum technician for the Blue Man Group.
- Contemporary coverage described the song as a move toward more stripped-back, steely post-punk, with a stronger krautrock and minimal-rock emphasis than the band's preceding releases.
- The animation suited Disappears' long-standing interest in repetition and sustained momentum. Brian Case later explained that repeating musical ideas helped place listeners in the same mental space before the band introduced further details.