Synopsis
Spirit Animal turns "The Black Jack White" into a monochrome dance lesson disguised as a performance video. Frontman Steve Cooper and the band deliver the song amid stark black-and-white imagery, while animated dots, lines, and graphing coordinates break down the movements of the titular dance. The choreography combines loose, swaggering air-guitar gestures with deliberately awkward poses. Visual interruptions, including an old-fashioned NordicTrack exercise machine, give the clip a playful, offbeat character that matches the band's genre-blurring sound.
Factoids & Trivia
- The video was presented in both a standard version and a director's cut during 2013.
- Its black-and-white look is paired with visual-effects dots and coordinate graphics that function almost like an instructional overlay for the dance.
- An old-fashioned NordicTrack exercise machine appears among the video's deliberately unusual props.
- Steve Cooper explained that "The Black Jack White" is a non sequitur and is not actually a song about Jack White. He described the dance's air-guitar movement as intentionally different from conventional rock-show posing, giving it a more club-oriented swagger.
- The song was released as Spirit Animal's first single of 2013 on March 26, 2013. It later received a boost after Sean Parker added it to a Spotify playlist, and it was subsequently used in an episode of CSI:NY.