Synopsis
Presented as the closing credits of a fictional mid-1980s action movie, the video follows a young hero in a puffer jacket as he walks away from an apparent happy ending. The credits keep rolling beside him, but they gradually become part of his world. Names, job titles, and production details intrude into the action, turning a familiar cinematic afterthought into an increasingly strange obstacle. The video ultimately plays as a surreal, self-aware joke about movies, celebrity, and the persistence of end credits.
Factoids & Trivia
- The video promotes Justice's remix of "Let Love Rule," released in 2009 for the 20th-anniversary deluxe edition of Lenny Kravitz's debut album.
- Lenny Kravitz and Justice do not appear onscreen as performers. Kravitz contributes a voice appearance, while the story is carried by actors Mark R. Gerson and Marlene Mc'Cohen.
- Its central device is the fake movie end-credit sequence. Rather than treating the credits as background information, the video makes them invade the frame and interact with the main character.
- The visual style deliberately evokes an exaggerated mid-1980s action movie, including the hero's padded jacket and the deliberately overextended credit roll.
- Kravitz told Vanity Fair that he did not want to appear in the remix video, which helped lead to the unusual concept.
- The remix video was released in October 2009 and runs for approximately four minutes.
- The video became noted for its inventive use of credits as a narrative element, and it has since been singled out in music-video retrospectives for its high-concept, self-referential approach.